59club Europe West & North Africa – New Leadership

Paris, France – 17/07/2024 – 59club, the leading provider of customer experience benchmarking and improvement solutions for the golf, leisure, retail, and hospitalityindustries, is excited to announce the appointment of Maxence Boireau as its new Managing Partner for 59club Europe West & North Africa overseeing operations in France, Belgium, Luxembourg, the Netherlands, Tunisia, and Morocco. In the golf industry for the past decade, Maxence brings a wealth of expertise and passion to 59club and is committed to continuing the company’s legacy of providing exceptional service to its clients.

“I’m thrilled to join 59club at such a pivotal time,” shared Maxence. “59club has a long-standing reputation for helping businesses across golf and hospitality deliver exceptional customer experiences. I am dedicated to building on this legacy. With a deep passion for both golf and hospitality after a decade in these industries working for well-recognized brands like Le Golf National or Golfbreaks, I believe 59club possesses the tools and expertise to empower businesses of all sizes to achieve their customer experience goals. I am excited to join 59club as they enter this exciting phase of growth! The introduction of new services and ongoing updates to their industry-leading tools make this a perfect time to be on board.”

Under Maxence’s leadership, 59club will continue to focus on providing golf courses, hotels, restaurants, spas and gyms with the data, objective analysis, and insights they need to make informed decisions about their customer experience programs with the help of Mystery Shopping, Satisfaction Surveys, and Training & Education. The company will also be expanding its product offerings to include innovative solutions that will help golf courses attract and retain more customers.

“We are confident that Max is the right person to lead 59club Europe West & North Africa into the future,” said Simon Wordsworth, founder of 59club. “He has a deep understanding of the golf and hospitality industry, and a proven track record of success. We are excited to see what he will accomplish in the years to come.”

About 59club

With a presence in over 20 countries and serving nearly 1,000 businesses in the golf, restaurant, retail, spas, and hospitality industries, 59club is the world leader in comparative analysis and customer experience improvement. The company provides performance management solutions and leverages the collection of objective and subjective data to enhance the business performance and customer experience of its partners. 59club helps them identify their strengths and areas for improvement to deliver an exceptional customer experience.

Partnering with a prestigious portfolio of properties across Europe and North Africa, including Le Golf National, Terre Blanche, Le Touquet Golf Resort, Golf de Chantilly, The Dutch, or Royal Palm Marrakech for example, 59club is the ultimate choice for owners, managers, or site managers who want to stand out from the competition and build customer loyalty while boosting their turnover and profitability.

#measure #train #support

Summer Training Workshop

How often do staff approach a member/guest that is looking around the shop within one minute?

Data from mystery shopping the globe in June tells us it’s 55% of the time. We’d like to see that number rise.

59club’s Member Experience Summer Workshop

Imagine the golf shop selling more food and beverage

Imagine the F &B team selling a driver… you read that correctly. 


It might seem like a wild idea but, with our Member Experience Workshop your team will learn how to break down the silos while increasing revenues and satisfaction while taking your hospitality to new levels!

Teams will focus their time working through their own department as well as other areas of influence. The course is designed to perfect the skills of anyone who works in golf. It defines the key communication links between departments that create the ultimate seamless service.

Whether you are looking to define standards, educate and upskill new or existing team members, develop an understanding across all departments in the delivering of service excellence this Workshop will highlight learning for all.

Email our Director of Operations Paddy Kelly – paddy@59clubcanada.com for pricing and booking your workshop!