Pacesetter Technology and 59club Announce Strategic Partnership to Elevate Club Member Experience
March 11, 2025 –Pacesetter Technology, a leading innovator in mobile technology for private clubs, has announced a strategic partnership with 59club, the industry’s customer service management specialist. The collaboration is driven by a shared mission: helping clubs elevate their customer experience through cutting-edge technology and data-driven insights.
By integrating Pacesetter’s advanced mobile solutions with 59club’s industry-leading analytics and training programs, this partnership will set a new standard for club operations and customer experience. Club leaders will gain real-time access to key performance data, training materials, and access to industry events, enabling them to make more informed decisions and deliver exceptional service.
“I am so excited to start this partnership with Pacesetter,” said Simon Wordsworth, Founder of 59club. “Their product and aspirations match exactly what 59club is all about. Over the next few years, the mobile experience delivered by Pacesetter will dramatically change the way our clients interact with 59club. We will be able to support our venues as they strive for excellence by providing mobile access to results, events, training materials, and much more. In addition, 59club will look to support Pacesetter clients with the data they need to be the best club for their members, and the best employer possible. This partnership is just a perfect match—two companies at the top of their fields, striving for better.”
Pacesetter Technology’s innovative mobile solutions are already transforming club experiences, enhancing personalization, and streamlining operations. By joining forces with 59club, clubs will have unprecedented access to both cutting-edge technology and world-class training resources, allowing them to raise service levels and drive member and guest satisfaction.
“We’re thrilled to partner with 59club,” said George Stavros, CEO of Pacesetter Technology. “Our technology, coupled with the deep industry knowledge and training from the team at 59club, is a perfect fit. Aligning our shared values exponentially helps us both raise the bar on the member experience.”
This partnership underscores both companies’ long term commitment to innovation and service excellence, ensuring that golf clubs & resorts have the tools and insights necessary to thrive in a competitive landscape.
Congratulations to the all of the new winners and the few that claimed back-to-back titles in this year’s celebration presented by Turtleson.
A selection of the golf and club industry’s very best Clubs and Operators descended on The University Club of Toronto and the Calgary Petroleum Club over the last week with the hope of claiming an industry ‘Oscar’ at 59club Canada’s second annual Service Excellence Awards.
A couple of days that started with tales from mystery shopping, carried on with an impressive panel of new industry GM’s, ended with a glittering awards ceremony honouring the finest customer service providers for having achieved the highest standards of excellence across 2024.
59club’s illustrious accolades are determined by scores collected from their impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with 59club’s objective benchmarking criteria. On the two nights, 59club presented 10 awards across different categories, recognizing ‘service excellence’ across all areas of the businesses – sales, service, operations, retail, golf course, food & beverage and management. With 59club continuing to reflect the very best performances, regardless of a venue’s size, scale or profile.
The Fairmont Banff Springs Golf Club took home three achievements; Most Improved Experience, Golf Ops Team of the Year and Golf Manager of the Year, accompanied by a coveted Gold Flag, improving upon their Silver Flag status received in 2024.
Kudos to clubs or courses with multiple nominees including Shaughnessy Golf & Country Club with seven, Cataraqui Golf & Country Club with five, La Vallee du Richelieu and Fairmont Banff Springs Golf Club with four a piece and Mad River and Donalda Club with three a piece.
It was a pleasure to see multiple team members attend this joyous evening. Some awards are individually awarded but more often than not they’re shared among the entire department. Team spirit is what these evenings are all about.
59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations, are always a highlight of proceedings. These highly prized accolades recognize member clubs’ and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout 2024.
This year, 59club presented a very impressive fifteen ‘Gold Flags’. The deserving winners were: Camelot Golf & Country Club, Cataraqui Golf & Country Club, Donalda Club, Fairmont Banff Springs Golf Club, La Vallee du Richelieu Golf Club, Mad River Golf Club, Mickelson National Golf Club, Oshawa Golf & Curling Club, Pinebrook Golf & Country Club, Royal Ottawa Golf Club, Sarnia Golf & Curling Club, Shaughnessy Golf & Country Club, The Club at North Halton, The Derrick Golf & Winter Club and Victoria Golf Club.
“We are truly honored to receive the 59club Gold Flag Award, a recognition of our unwavering commitment to providing exceptional service and experiences for our members and guests. This achievement reflects not only the dedication and passion of our incredible staff—who continually go above and beyond to create a welcoming environment, deliver outstanding hospitality, and maintain world-class facilities—but also the invaluable support from 59club, whose mystery shopper program and service training provided the insights and guidance needed to reach this standard of excellence.” – Glenn Phillips, Sarnia Golf & Curling Club
“Being recognized as a repeat 59club Gold Flag recipient illustrates the commitment the club’s staff has to delivering service excellence to the membership and their guests.”– Brad Franklin, GM Oshawa Golf & Curling Club
The lone Silver Flag went to Fairmont Chateau Whistler Golf Club and two Bronze Flags winners included Black Bear Ridge Golf Club and McKenzie Meadows Golf Club.
Other prestigious award winners on the night included Dean O’Doherty, La Vallee du Richelieu Golf Club, who took home the Superintendent of the Year award and Steven Young was congratulated, for the second consecutive year with the Golf Manager of the Year award.
Ashley Zibrik was hailed Golf Retail Manager of the Year from Shaughnessy Golf & Country Club, while the Food & Beverage Manager of the Year title went to Michelle Larcher from Mad River Club.
Individual experience awards were issued to Carrying Place Golf & Country Club for best F&B experience, Cataraqui Golf & Country Club for the best Retail Experience as well as La Vallee du Richelieu with the Best Individual Golf Course Experience award.
“Winning in the categories we were selected for signifies a remarkable achievement, marking key milestones in our journey. It reflects our commitment to excellence. This recognition is a testament to our hard work, innovation, and passion for success.” – Daniel Beauregard, GM Cataraqui Golf & Country Club
To recognize venues which have shown continued commitment to engage, analyze and enrich their member and guest experience, utilizing a collateral of survey tools across 59club’s software platform, a ‘Service Excellence’ designation was awarded to Hamilton Golf & Country Club for the second year in a row! A very impressive feat.
“Working with 59Club has provided measurable results for service interactions at every touch point. It has allowed our team to track progress and address areas of improvement we may not have otherwise recognized. Our recent award recognition also provided the team a sense of pride for the effort they’ve put forward to ensure we’re constantly working towards being best in class.” – Rich Morel, Carrying Place G & CC
Camelot Golf & Country Club, Cataraqui Golf & Country Club, Donalda Club, Fairmont Banff Springs Golf Club, La Vallee du Richelieu Golf Club, Mad River Golf Club, Mickelson National Golf Club, Oshawa Golf & Curling Club, Pinebrook Golf & Country Club, Royal Ottawa Golf Club, Sarnia Golf & Curling Club, Shaughnessy Golf & Country Club, The Club at North Halton, The Derrick Golf & Winter Club, Victoria Golf Club
Silver Flag Designations
Fairmont Chateau Whistler
Bronze Flag Designations
Black Bear Ridge Golf Club, McKenzie Meadows Golf Club
