59club’s commitment to elevate Sales & Customer Service across the entire golf & leisure industry, has seen the Customer Experience Management Specialist launch the industry’s first independent B2B magazine, concentrated solely on excelling standards, service optimization and elevating club profitability.
With operations spanning the UK & Europe, Middle East & Africa, Asia, the USA, Canada, Australia & New Zealand and Korea, 59club are perfectly positioned to become the authentic voice of the global golf business, something their clients, associates and those on the inside have been championing for decades.
Thousands of affiliate properties have benefited from the customer service insights and data collected through 59club’s extensive mystery shopping program and real-time customer satisfaction surveys. And now, the eagerly anticipated Insights Magazine will act as a platform to share that wisdom and education with a wider audience, as the new publication fills the void and counteracts any misinformation that the industry has suffered.
Simon Wordsworth, 59club founder & CEO, said; “With opening rates of digital magazines falling, engagement in that digital space can be very difficult and in general any interaction is short lived. We don’t want to be ‘read today, forgot tomorrow’, we’ve just got too much to share for that.
“I wanted us to produce a high quality and informative piece of work that simply ‘lingers longer’in a venue, to remain open at point of interest with the reader, affording them the time and perspective to make positive changes within their business based on fact and understanding. In addition, there are more people within the club/organisation to educate and stimulate discussion. For that reason, digital alone just wouldn’t do for us.
“We can see from our Club Study results what is on our managers minds and the Insights Magazine will allow us to discuss these topics with the trade and other influencing factors.”
The global edition of the aptly named ‘Insights’ magazine will be hard mailed four times per year to club’s within 59club’s immediate and growing network, a digital counterpart is also available to download on mass.
The first edition celebrates the best operators in the world having achieved 59club flag status for excelling Customer Service standards and also features the elite Leaders and Properties within 59club’s Eminent Collection – the list to end all debates, as those included truly are the industries finest service providers.
Subsequent issues are driven by live industry data, as 59club’s universal intel uncovers the truth behind visitor perception, member satisfaction, onboarding processes, attrition behaviours, and event management, right the way through to the Club Study survey results that are posted every two weeks.
The magazine will also delve into the success and life-lessons shared by some of the greatest operators and most celebrated properties in the world of golf & hospitality. The final publication of the year, will always review the annual customer experience wins & losses, seeking predictions and forecasting for the future.
Each edition will be informative, educational and focus on insights that you can’t find anywhere else, it’s a guard-down approach to excel.
Read the Insights Magazine now, and for more information about 59club and the lasting change they can bring to the overall success and profitability of your club, simply visit 59club.com and reach out to your regional 59club Manager.