How 59club work with the TPC Network

Vic Aliprando is the Senior Vice President of TPC Network Operations. Owned, operated, and licensed by the PGA TOUR, the TPC Network comprises 29 premier private, resort and daily fee golf properties designed by elite architects.

Engendering customer loyalty

The Viya app allows consumers to book golf and leisure activities across hundreds of venues in Dubai. We asked Julian Danby, Viya’s Director – International Business, to explain how it is driving global business.

Perfect fit as 59club partner with leading sportswear brand Turtleson

59club the global customer service management specialists have today announced their partnership with leading sportswear brand; Turtleson as they head into 2025.

Preparing to host a major

Andrew Whitelaw led operations at Emirates Golf Club in Dubai – the first property in the region to work with 59club. He is now General Manager and Chief Operating Officer of the 2026 PGA Championship venue Aronimink.

First Global B2B Customer Experience Insights Magazine has landed

59club’s commitment to elevate Sales & Customer Service across the entire golf & leisure industry, has seen the Customer Experience Management Specialist launch the industry’s first independent B2B magazine, concentrated solely on excelling standards, service optimization and elevating club profitability.

From Handshake to Hug

What does it take to go from a handshake to a hug?

“We don’t survey, it’s just a bunch of negative feedback.”

I find surveys can carry a stigma. Some love them and swear by them while some are turned off by them and downright despise them. It might even be 1/3, 1/3, 1/3; use often / use sometimes / never use, not unlike most things I'm sure.

59club Europe West & North Africa – New Leadership

Summer Training Workshop

How often do staff approach a member/guest that is looking around the shop within one minute?

LEADING SERVICE PROVIDERS HONOURED AT 59CLUB CANADA’S INDUSTRY OSCARS 

High-profile venues across the country were recognized for service excellence at glitzy ceremonies in Calgary and Toronto

59club Canada unveil finalists for 2024 Service Excellence Awards

The nominees for 59club’s Canadian Service Excellence Awards are announced! The winners will be unveiled during two separate awards ceremonies; one in Calgary at The Glencoe Club on March 8th and the other in Toronto at The National Club on March 12th – the first ceremonies of their kind to be hosted on Canadian soil. Everyone is welcome to attend to celebrate service excellence! Register you and your team here.

59club Eminent Collection

59club's spotlight shines as the 2023 Eminent Collection is announced.

Technology always at the ready! 

59club is all about detail & data, and our technology plays a vital part in all of that, providing you with the ability to collect survey data direct from 1-1 survey invitations, or the simplicity of a well-positioned QR code or shareable link. We’ve also made some loyal friends along the way via mutual clients, and working together we can generate even more intelligence, while eradicating human error - that’s right, today we’re opening your eyes to CRM & POS hook-ups!  

Getting greedy with Group Golf Sales

The greatest thing about golfers is that they like to play in groups. No one likes to play golf alone and that gives us a huge advantage, whether that’s a monthly seasoned away day, or an annual group of 40+ visiting golfers, we want them to choose to visit us, right?! But are we consistently hitting all the high notes during their enquiry? After all, they’re probably canvasing a few other venues for the best rates.

Hospitality waits for no one!

From the second an employee arrives for work, and even before they’ve slipped their coat off and settled into their daily duties, there are customers waiting to be supported & served, and we expect that interaction to be delivered with a smile and genuine interest to help. (As well as hitting all the high notes within our Mystery Shopper audit criteria)  

Eminent Collection Returns

59club’s ‘Eminent Collection’ celebration is set to return this fall, as we continue to recognize the finest properties & leaders across the world of golf & hospitality, for their unwavering dedication to Customer Service Excellence.  

An Interview With: Rocío Sánchez, Finca Cortesin

In the tranquil haven of Costa del Sol, where the lush greens meet the boundless blue skies, Finca Cortesin stands as a testament to golfing magnificence.

Canadian Preliminary Insights Report: Golf Visitor Experience

In the run up to launching 59club Canada, the customer service management specialists delivered a series of Mystery Shopper audits across the country that measured the ‘Golf Visitor Experience'.

Jason Hanna; Redefining Member Experience

In the competitive world of golf and country club management, staying ahead of the curve requires a combination of dedication, innovative strategies, and utilizing the right tools.

Employee Development Trends

In the world of club operations, having the right people, in the right places, behaving in the right way is paramount to success. A customer only has to receive one bad experience to disassociate themself with a brand or organisation, while spreading news of that poor experience far and wide. 

Written confirmation, what’s the point?

As the world continues to blaze the digital frontier, there are now more ways than ever to book a tee time or make a dinner reservation at your club. At face value, that’s a good thing. Additional ways to sell tee times and restaurant covers mean more ways to make your club more accessible and potentially profitable.  

We’ve hit our first milestone!

Last year, 59club announced its commitment to become carbon neutral across its global operations by 2030, and is unbelievably excited to have taken a huge step on that journey, with its UK & Ireland business now officially accredited with achieving neutrality in 2022. 

Are you a new age radical?

In the ever-evolving world of golf club and hospitality management, being a successful manager involves juggling multiple roles. In the whirlwind of these responsibilities, there isn't enough time to play guessing games about your member or guests’ needs. The best way to learn what your customers want at your club?  Ask them !!! 

Spotlight: Bernat Llobera, Arabella Golf

The game of golf has seen significant changes over the past few decades and so have the people who play it. Once stuck with the stigma of being stuffy and elitist, golf is now showing signs of getting younger, more inclusive and available to players of all abilities.

Bridge the gap between Expectation and Experience

A case Study exploring global New Member Onboarding trends In the modern landscape, data stands as the pivotal cornerstone guiding our actions and shaping our strategies. It offers insight, reveals patterns and uncovers hidden opportunities.

Celebrating Simon Wordsworth

We are thrilled to share some great news about our founder, Simon Wordsworth, who was recently recognised as the latest PGA Member to achieve PGA Master Manager status. This announcement comes from the Professional Golfers' Association itself, marking a new milestone in Simon's illustrious career and adding another feather to his cap. 

Boost your F&B operations

Golf clubs aren't merely venues for a beautiful round of golf; they're spaces where members bond over a meal or drink. As such, food and beverage operations play an essential role in shaping the member experience. However, balancing quality with profitability is a delicate dance that golf clubs across the world grapple with, especially during off-peak days. 

Avoid this costly question

In the world of retail, there is a common question that has plagued salespeople for years. It’s an easy question to ask, an easier question to answer and it does exactly nothing for your bottom line.  

Think Tank

Have you been here before? It’s an innocuous and generally harmless question with enormous upside.

Spotlight: Matt Barr, We-Ko-Pa

In today's competitive golf industry, it's crucial for golf clubs to deliver exceptional customer experiences to attract and retain players. One golf club that has successfully navigated this challenge is We-Ko-Pa Golf Club, located in Scottsdale, Arizona, which – under the leadership of General Manager Matt Barr – has seen significant growth in retail and F&B sales over the past two years. Their secret? Unbiased, actionable data collected from regular mystery shopping audits. 

59club Think Tank: Employee Retention

Which is more important for employee retention: higher wages or schedule flexibility? Employee turnover can be costly and time-consuming, and it's essential to keep your top talent motivated and engaged. Any club manager will tell you it’s much harder to find and train a new employee, than it is to keep good staff members happy.

Prospective Member Enquiry – The Power of the Phone Call

Members are the life-blood of many clubs; failure to convert them can prove expensive in both the short and long-term. But maximizing the opportunities which present themselves often comes down to having the correct person adopting the correct policies.

59Club Study – Connects Managers with Industry Insights and a Global Community

For those of you who are new to 59Club Study; the platform connects curious Club Managers and industry personnel from around the globe, creating opportunities to explore operational decision making from a wide range of operators in different locales, under different cultural norms, as we learn from each other.

Spotlight on Service – Featuring Abu Dhabi City Golf Club’s General Manager; Rhian Lobo

Running a golf club located in one of the most luxurious destinations in the world, Abu Dhabi, certainly puts a premium on excellent customer service. The city attracts a diverse range of visitors from all around the globe, from business executives to leisure travelers, all of whom expect a high level of service and experience and are accustomed to top-notch treatment wherever they go.

The F&B Upsell Engine

Making members and guests feel valued and welcome is an absolute no brainer for any hospitality venue, but for golf course F&B establishments which often operate with smaller margins and lower foot traffic than traditional restaurants, the line between success and failure is razor thin.

59club Canada – Brochure

View our digital brochures for more information about 59club products & services

Golf’s Customer Service Management Specialists expand operations as 59club Nordic launches

59club, the industry leading Customer Service Analysts and Training Provider has today announced its expansion into the Nordic regions of Iceland, Finland, Norway, Sweden & Denmark, bringing their wealth of Mystery Shopper Audits, Satisfaction Surveys and Employee Training Programs – created specifically for the golf & hospitality industry – to the fore.  

59club’s European Division serving Spain, Portugal, Italy & Greece comes under new leadership

59club, the industry’s leading Customer Service Management Specialist, has today announced that Lee Mathew Waggott will continue 59club’s growth across the South of Europe, supporting golf and leisure clubs, hotels, restaurants, and spa destinations to drive customer service & sales performance across their respective properties.

59club Service Spotlight on Trump International Golf Club, Dubai with Phil Waine

Trump International Golf Club, Dubai affords an exquisite championship links-style golf course, world-class golf, leisure & retail facilities, and the finest dining experience complete with the promise to exceed all members and guest expectations.

Experts or Generalists?

The Einstellung Effect - Knowing too much can be a problem...

59club, the global force in Customer Service Management opens eighth division serving Australia & New Zealand

The CX Management Specialist has today announced its global operations have expanded into Australia & New Zealand. Bringing with them over 15 years of global customer service intel, plus a wealth of industry leading mystery shopping audits, satisfaction surveys, and employee education pathways.

59club Spotlight on Service as told by Karl Hepple of Stoke by Nayland

Stoke by Nayland is one of the busiest 36-hole venues in the UK with a significant membership who like to play a lot of golf.

59club expands operations into Canada with perfect pairing.

59club, the industry leading sales & customer service analysts has today announced its global operations are expanding into Canada. The new opening signals great opportunities for the Canadian golf & hospitality market, as 59club’s signature performance management tools and global intel are now made available to businesses within the region.

59club releases “live feedback App” for members, boards and managers

59club’s performance management tools have proved hugely beneficial for clubs across the globe – but now clubs can go one better in their efforts to streamline operations management and evaluate and advance member experience; by utilising the new mytell App.

CMAE Spotlights 59club Case Study: INFINITUM

Agustin Garcia is chief business officer at Infinitum (formerly known as Lumine), in Tarragona, on Spain’s Mediterranean coast. It offers exclusive seafront homes, three golf courses, and top-quality facilities and services We partnered with 59club 2 years ago and have been reaping the benefits ever since.

Welcoming new members the right way

You’re long past it now, but try to harken back to your days as a middle schooler or teenager, full of angst and hungry for friends and meaningful relationships. Maybe you were one of the cool kids who never had trouble making new friends, but for a lot of people – especially for those who moved into a new school district – building new relationships was full of difficulty and anxiety. The same might be said for new members joining a private club. And if your members are paying dues to be a part of a community instead of simply taking advantage of the facilities and amenities, it’s imperative to make them feel welcome and part of the family.

59club Spotlight on: Troon Golf’s The Els Club, in Dubai and why Tom Rourke General Manager hails 59club as an essential service provider

Tom Rourke is general manager of Troon Golf’s The Els Club, in Dubai. Here he explains how working with 59club has achieved an unprecedented level of membership at the facility and why he regards 59club as an essential service provider, both now and in the future.

59club’s Spotlight on Service Featuring Philippe Pilato of Le Golf National

Philippe Pilato directeur du Golf National. Philippe Pilato has worked at Ryder Cup venue Le Golf National for more than 26 years and now holds the position of general manager. He outlines how 59club helped elevate the facility to a top service provider and explains how its processes can help French golf in general.

59club’s Spotlight on Service Featuring Kristoff Both of Club de Golf Alcanada.

Kristoff Both, the director of Club de Golf Alcanada, on the holiday island of Mallorca, tells all about his time working with 59club, the success it has borne, and the many customer-service accolades celebrated during their seven-year engagement.

59club USA renews agreement with TPC

North American customer service satisfaction and benchmarking firm 59club USA announced today they have reached an agreement to extend their partnership with TPC Network which operates 30 high-end golf properties in North America many of which are featured on the PGA TOUR. The extension allows 59club USA to continue to use its proprietary, industry-leading software and objective data analysis tools to provide TPC Network with valuable, quantitative and unbiased customer service feedback. 59club USA will provide these services to 14 of TPC Network’s 30 golf properties.

Advance employee satisfaction & engagement with 59club’s NEW HR Survey Suite

59club, the industry leading Customer Service Analyst and Training Provider has launched three Human Resource Survey templates that address all areas of the employment roster, from measuring the New Employee Experience, general Employee Satisfaction, plus an Employee Exit Survey.

Golf Business News Interview with Paul Armitage, partner in 59club Europe West and North Africa

Golf Business News Interview with Paul Armitage, a partner in 59club Europe West and North Africa, covering France, Belgium, Holland, Switzerland, Germany, Austria, Morocco and Tunisia and recently appointed COO of Open Golf Club

59club Venue Spotlight on Monte Rei Golf Resort

“We have seen an increase of 50% in visitor numbers over the last four years”

Venue Spotlight: The Scandinavian Golf Club 

– After almost three years of unprecedented growth, David Shepherd, Chief Executive – The Scandinavian, reflects upon the power of 59club survey data and handing decision-making power back to his members.  

59club Spotlight on Langland Bay Golf Club

Do you want to be a better GM? 59club holds the key to your future success…

Golf club success stories – Dalmahoy Hotel & Country Club

Membership growth through service excellence…