59club’s Mystery Shopper process allows you to understand business trends, monitor performance, develop staff and exceed customers’ evolving expectations.

An independent mystery shopper audit allows managers to view their club through the eyes of their customers. Feedback will pinpoint strengths and weaknesses, while the ability to make service comparisons - to chosen competitors, the 59club industry and best performing clubs - on a global scale, delivers the motivation to advance.

The audit criteria dissects your service offering into the following categories: staff attitude, sales & upselling aptitude, facility management and general operating procedures. This generates real and current information upon which can be acted.

59club have mapped out the perfect service experience within every revenue stream, complete with the flexibility to customise audits to reflect your individual customer journey.

Mystery Shopper Audits

Golf:

• Membership Sales
• Life as a Golf Club Member
• Life as a Country Club Member
• Visitor Experience
• Group Golf Sales
• Golf Break
• Retail Inquiry
• Club Custom Fitting
• Golf Lessons

Social, Spa & Beauty:

• Membership Sales
• Life as a Social Member
• Life as a Country Club Member
• Spa Day Experience
• Massage / Facial
• Spa Break

Hospitality:

• Fine Dining
• Casual Dining
• Food to Go
• Conference & Events
• Lodging Experience

Benchmarking functionality enables venues to track headline and departmental trends, providing the intel and motivation for venues to ensure their performance is achieving its greatest potential.